It’s the first time the broadcaster has included content from outside its own family of channels.
Alex Mahon, Chief Executive at Channel 4 said: “This is a phenomenally exciting and innovative partnership for Channel 4 and VICE which will create a compelling new hub for young viewers on All 4 and extend the reach of VICE’s content on a free platform.”
A VICE-branded hub will go live later this year. The partnership includes a strategic cross-promotion agreement where the All 4/VICE box sets will benefit from powerful social media exposure across all VICE platforms.
“Channel 4 is a great partner for us in the UK – not only because we have similar audiences, but we are also equally committed to finding new voices, telling unheard stories and giving a platform to a diverse range of people and topics,” added CJ Fahey, General Manager, VICE TV, EMEA & APAC. “This partnership also allows us to further our commitment to increasing the reach of our content and finding new audiences on a range of platforms and windows.”
The VICE hub will be available on the All 4 app across Channel 4 owned and operated platforms including iOS and Android devices, on big screens such as Amazon Fire TV, Freeview Play and Samsung TVs, as well as games consoles and online at Channel4.com.