This long-term partnership applies to Metraco’s own branded TVs, Daiko. Daiko’s smart TVs will be sold from May 2018 with Foxxum’s TV App Store pre-installed, which offers an integrated streaming experience, eliminating the need to download or update any contents.
“The market for consumer electronics is steadily growing and Morocco holds an integral part of such growth in Africa. In the past years, we have been pursuing the aim of delivering a product that improves the quality standards of what it is now available in the stores. With this new generation of TVs that we have created together with our partner Foxxum, we will reach our targets”, comments Youssef Dairy, general manager of Metraco SARL.
“It is very encouraging to observe how the global market of connected devices is evolving and to know that we are contributing to the success of smart TVs worldwide. With our experience and know-how, and with strong brands, such as Daiko, at our side, this positive trend will continue to increase for us. Daiko’s ambition is to lead the distribution of smart TVs in Morocco and we are very proud to have been chosen as their partner”, says Ronny Lutzi, CEO at Foxxum.