Discovery has inked a $2 billion multi-year deal for the rights to the PGA Golf Tour.
The Eurosport owner has secured a 12 year deal, beginning in 2019, which will give the company the international rights to around 140 tournaments a year, including about 40 PGA Tour events.
Bloomberg reports that the move will also see the launch of a ‘Netflix-like’ video service.
David Zaslav, President and CEO, Discovery, said: “Today is a fantastic day for golf fans around the world as Discovery proudly partners with the PGA TOUR to create something that has never been done before. The long-term partnership between the PGA TOUR and Discovery will create the new global Home of Golf, including delivering over 2000 hours of live content year-round and this prestigious sport’s greatest moments, stories and athletes.”
The service will fall under the remit of Alex Kaplan, the former NBA executive, who joined the company last year.
The PGA Tour will air on free-to-air channels including the SBS constellation in the Nordic markets, where the content will be used to drive audiences to the Eurosport Player.
Some rights will also be sublicensed.
Discovery has already paid $1.4 billion for the European rights to the Olympic Games, along with separate deals for sports including the German Bundesliga and the Wimbledon tennis championships.
|2019||Australia, Canada, Italy, Japan, Netherlands, Portugal, Russia, Spain|
|2020||Poland, South Korea|
|2021||Belgium, China, Germany, South Africa|
|2022||Denmark, Finland, India, Norway, Sweden, UK|