The agreement follows the announcement of Eleven’s entry into the Portuguese market with the acquisition of live and exclusive rights to the UEFA Champions League and La Liga.
Commenting on the development, Danny Menken, group MD, Eleven Sports, said: “We’re delighted to partner with Nowo to serve Portuguese football fans with our award-winning style of fan-first coverage.
“Portugal is one of the most passionate football countries in the world. We know there is a significant hunger for world class football and working with Nowo will help us to make our premium action accessible for dedicated fans across the country.”
Miguel Venâncio, CEO Nowo, added: “This is a very important step that asserts NOWO as a decisive player in the sports market, allowing all Portuguese fans to access great sports content.
“The partnership follows our strategy to increase our penetration in the market, delivering new ways to access to premium content.”
Separately, Eurochannel is now being offered by Vodafone Portugal in a local language version and in HD. Vodafone is the country’s second largest pay-TV operator, serving 2.7 million households, and Eurochannel can be found in its Pack TV Plus offer.
Commenting on the development, Gustavo Vainstein, Eurochannel’s CEO, said: “Portugal is a country with a growing appetite for premium quality content. We are thrilled to be able to expand our coverage in Portugal thanks to Vodafone. Now, Vodafone subscribers will be able to enjoy Eurochannel’s exclusive films and TV series. This new partnership allows us to take an important step to keep growing in the Portuguese market.”
Eurochannel is also distributed by Meo in Portugal.