Video technology provider Kaltura has acquired the interactive personalised video startup Rapt Media for an undisclosed amount.
The acquisition follows a successful partnership and integration in 2017 among companies – and several joint customer wins including Eli Lilly and Thomson Reuters.
Rapt Media’s roster of customers – including Mercedes, EMC Dell, Alight Solutions, and eBay- will now become Kaltura customers and get access to Kaltura’s wide range of video solutions.
Rapt Media, which was founded in 2011 and raised $12m in funding, offers customers interactive video technology for a range of uses cases.
“What an honour it is for our vision and technology to be recognised by a video technology powerhouse like Kaltura,” said Erika Trautman, CEO and founder of Rapt Media.
“I am excited that Rapt Media customers can now benefit from Kaltura’s wide range of video solutions and easily expand their video strategy to support any use case that may arise today and in the future.”
“We are excited to acquire Rapt Media and incorporate its unique video-branching technology into our portfolio of video solutions for any organization,” said Ron Yekutiel, chairman, CEO, and co-founder of Kaltura.
“Video is the most engaging medium, and videos that are personalized and interactive make for the most lean-forward and engaging experiences of them all. As the leading provider of video solutions for any organization, we are leading the charge in video interactivity and personalisation and investing heavily (and acquiring) in the areas of smart video analysis, analytics, and AI tools. Our goal is to automate the real-time creation of personalized video and extraction of rich metadata, to optimise their delivery at the right time to the right audience, and to offer them the most engaging video experience”.
“Using tools like Rapt Media’s branching videos, video experiences becomes personalized stickier and more compelling. We are seeing growing demand for these types of video experiences from customers who are looking to better engage their own employees, with content, information and learning, as well as to better engage external viewers, prospects, customers and partners. Rapt Media’s technology is a great fit for both, especially when combined with Kaltura’s enterprise-grade video solutions,” added Michal Tsur, Kaltura Co-founder, president and general manager of Enterprise and Learning.
