The subscription video on-demand service FilmStruck will expand with bespoke services for France and Spain.
The streaming service is a joint venture between Turner International’s Digital Ventures & Innovation (DV&I) Group and Warner Bros. Digital Networks (WBDN) and was launched in February in the UK, offering movies from the Warner Bros. library and the Criterion Collection library, as well as other global and local content partners.
Additionally, and with a strong emphasis on catering to different audiences with carefully chosen bespoke local content, the service offerings for each market reflect expert local curation. The service for France will draw on local content partners Carlotta Films, MK2, RKO and StudioCanal while the service for Spain will team with local content providers Wanda, Caramel and A Contracorriente Films, resulting in a rich mix of local, European and global content.
“Rolling FilmStruck out to these additional markets is a significant next step for us,” said Aksel van der Wal, EVP, DV&I, Turner International.
“France and Spain both have a rich heritage in and love for movies, as well as being rapidly developing SVOD markets, which makes them both exciting markets to tap into with what we believe is a fresh and differentiated offering working with fantastic content partners.”
The expansion of the service into France and Spain comes shortly after DV&I and WBDN announced the appointment of Kerensa Samanidis to the role of General Manager, FilmStruck, International. Samanidis joins from the British Film Institute where she was Head of Digital Products and Distribution for the past few years overseeing BFI’s digital strategy in both the B2B and D2C space.
The international expansion of Turner’s SVOD service is in line with the fan-centric strategy underpinning Turner’s approach to engaging new audiences. FilmStruck is expected to roll out in France and Spain soon and will be available across mobile, tablets, computers and TVs.
