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Netflix most popular streaming service in Switzerland

May 23, 2018 19.41 Europe/London By Jörn Krieger

Netflix is the most used subscription streaming service in Switzerland.

This is the result of a survey conducted by market research institute GfK Switzerland among 1,517 people for online comparison portal moneyland.ch.

Around 13% of all respondents use Netflix and pay for it. Swisscom and Spotify follow with 8% each, Apple Music with 6% and Apple Video/iTunes with 5%.

Among young people between 19 and 25 years of age, the use of streaming services is much more widespread: 25% have a Netflix subscription, followed by Spotify (15%) and Swisscom (14%).

However, password sharing is becoming an increasing problem for streaming providers in Switzerland: Around 35% of Netflix users stated in the survey that they use the service without paying for it. 23% get access through the login data of friends or colleagues.

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Related

Filed Under: Newsline, OTT, Research, Streaming Tagged With: Apple Music, Apple Video, iTunes, Netflix, password sharing, Spotify, Swisscom Edited: May 23, 2018 19:43

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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