The Netflix-busting offer is priced at €9.95, half the regular price, and includes access to the myCanal app on mobile, PC and tablet. Millennials will be able to enjoy top-flight football, Formula 1, basketball champions league and the NHL. There’s also movie content from the major Hollywood studios and international series.
Canal says its offer completes its new offer by directly addressing the 6 million 18-25 year olds with a proposal that meets their expectations.
For the broadcaster not involving a set-top box makes the offer easy to deploy with mobile access across France and throughout the European Union.
In France Canal currently has 8.011 million subscribers through direct and wholesale offers.