Spain was the first country to launch Paramount Channel in 2012 and will now become the first to rebrand following the launch of Paramount Network in the US earlier this year.
Commenting on the development, Raffaele Annecchino, president and MD of Viacom International Media Networks Southern and Western Europe, Middle East and Africa, said: “Paramount Network has great positioning and fits perfectly with our strategy in Spain, where we have a strong offer to satisfy increasing audience demand for high quality general entertainment content in the competitive FTA space.
“Paramount Channel has achieved great results in Spain, but it’s time to evolve the brand even further, making the channel increasingly contemporary and relevant for the Spanish market.”
Jill Offman, EVP of the Paramount Channel / Paramount Network International and Comedy Central International, added: “Our channels have seen great success in markets around the world, and in Spain in particular.
“As one of Viacom’s flagship six, we will continue to invest in premium entertainment as we further Paramount’s profile as a global TV brand.”