Under terms of the partnership agreement with Vivid, Gamma will oversee day-to-day operations of VividTV and Vivid.com. Through its years of producing movies, Vivid has assembled the world’s largest archive of adult films of any single studio, which remain best sellers online, on broadcast and in stores throughout the world.
“It’s the perfect time to combine VividTV’s worldwide success in developing the adult television business with Gamma’s online and technology expertise,” said Steven Hirsch, founder and co-chairman of Vivid. He said that he and Vivid co-chairman Bill Asher will be intimately involved in the partnership and will continue to oversee Vivid Radio and licensing activities.
“We are very excited to partner with Steven and Bill to take advantage of Vivid’s 35 years of history and strong industry foothold,” said Michael H. Klein, Gamma’s Head of Broadcasting & Licensing.
“Combine that with all the award-winning content that Gamma Films produces, along with all the top brands for which we have exclusive worldwide broadcasting rights, and you have one of the stronger products to bring to the marketplace.”