German Bundesliga football club FC Bayern Munich has announced its first international content sharing agreement with US sports broadcaster ESPN.
The partnership, the first of its kind between ESPN and a global sports team, gives ESPN the rights to use and share FC Bayern video content in English and Spanish language across its digital and linear platforms.
The club will provide behind-the-scenes footage, access-driven features, pre and post-match reports, press briefings, team travelogue and more for use within ESPN programmes in the US, Canada and throughout Latin America and the Caribbean.
“ESPN is one of the world’s leading sports entertainment companies with an impressive audience,” said Rudolf Vidal, FC Bayern Munich President of the Americas. “Since opening our first international office in the US our mission has always been to bring the club closer to followers across the Americas, and ESPN’s reach and storytelling is an ideal platform to connect and service our fan community.”
ESPN will also be the official broadcaster of the International Champions Cup this summer and will air both FC Bayern games on its channels.