The largest pay-TV providers in the US, representing about 95% of the market, lost about 305,000 net video subscribers in 1Q 2018 according to Leichtman Research Group.
This compares to a pro forma loss of about 515,000 subscribers in 1Q 2017.
The top pay-TV providers now account for about 91.9 million subscribers; with the top six cable companies having 47.8 million video subscribers, satellite TV services 31.1 million subscribers, the top telephone companies 9.2 million subscribers, and the top Internet-delivered pay-TV services 3.8 million subscribers.
Key findings for the quarter include:
– The top six cable companies lost about 285,000 video subscribers in 1Q 2018 – compared to a loss about 115,000 subscribers in 1Q 2017.
– Satellite TV services lost about 375,000 subscribers in 1Q 2018 – compared to a loss of about 340,000 subscribers in 1Q 2017
– The top telephone providers lost about 50,000 video subscribers in 1Q 2018 – compared to a loss of 325,000 subscribers in 1Q 2017
– Net losses for the top Telcos in 1Q 2018 were the fewest in any quarter since 3Q 2015
– AT&T U-verse did not report net video losses for the first time since 1Q 2015
– Internet-delivered services (Sling TV and DIRECTV NOW) added about 405,000 subscribers in 1Q 2018 – compared to about 265,000 net adds in 1Q 2017
– Traditional pay-TV services (not including Internet-delivered services) lost about 710,000 subscribers in 1Q 2018 – compared to a loss of about 780,000 in 1Q 2017.
“The number of pay-TV subscribers for the top providers peaked six years ago. Since 1Q 2012, top providers have lost about 3.4 million total pay-TV subscribers,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group.
“Since the industry’s peak, traditional services have lost about 7.2 million subscribers, while the top publicly reporting Internet-delivered services gained about 3.8 million subscribers.”