The £299 device is now available from Amazon under the Netgem brand and will also be bundled by service operators from June. Distribution agreements have already been signed with a number of providers. Amazon is currently discounting the product by a further £50.
Netgem says it will also launch a range of smart connected devices in the UK that will offer live and on demand content.
Content discovery can be made both through the traditional remote control and through Amazon Alexa voice control.
Sylvain Thevenot, managing director at Netgem UK said: ‘‘We are very excited to launch SoundBox HD in the UK – and to showcase Netgem’s award-winning user interface, where content titles are available via a ‘one-click streaming’ without crawling through each app individually. Each category presents the latest recommended titles available across Kids, Music, on demand Movies and Series, as well as live TV. The way TV should be.’’
As an added incentive, Netgem is bundling the retail product with a year’s subscription to Amazon Prime Video.
Other distribution partners will be added later in the year.