TV remains the most popular medium in Bulgaria, accounting for nearly 60% of ad spend in 2017.
Quoting data presented during the first Forum of the Communication Industry, organised by the Bulgarian Association of Communication Agencies (BACA), Capital reports that total ad spend in Bulgaria in 2017 amounted to BGN370.3 million (€189 million), or 8% more than the previous year.
TV spend, at BGN220.2 million, was also 8% higher than in 2016. TV viewing, according to GARB and Nielsen Admosphere, averaged 3 hours and 15 minutes a day, and Nova Broadcasting Group and bTV Media Group claimed the lion’s share of TV advertising.
Meanwhile, the online ad market in Bulgaria in 2017, according to BACA, was worth BGN75.1 million in 2017, or 16% more than a year earlier, with Facebook and Google accounting for 50% of the total.
However, data published last month by IAB Bulgaria indicates the online spend was in fact worth BGN106.1 million, also 16% more than in 2016.
BACA expects the Bulgarian ad market to grow by nearly 9% this year, with TV spend increasing by 8%.
