VIDEO Weekly direct mail offers can now be seen directly and interactively through various smart TV sets in Estonia. This follows the introduction of a pilot on HybridTV, the Estonian HbbTV service operated by Levira.
The unique project is being undertaken in cooperation with Coop Estonia and allows viewers to participate in a consumer campaign directly with their TV remote when leaving their contact number with the TV set.
Commenting on the development, Andres Tarto, Estonian HbbTV content and product manager at Levira, said: “It is a pleasure to lead this quite innovative TV project with Coop and we are sure Estonian HbbTV users will start using the channel as it comfortable to browse the offers with the remote and watch from the big screen, not to speak about the interactivity, which gives a chance for various call-to-action events”.