Addressable advertising and personalised TV services are among the topics covered as part of the Northern Waves TV-Tech and Business Conference in Oslo later this month.
Taking place on May 31, newly announced speakers for the afternoon sessions include Magnus Rask Detlif, Head of Development, TV2 Denmark, Jon Espen Nergård, Director TV Everywhere & Behavioural Data, Canal Digital and Bjarne Andre Myklebust, Head of Distribution, NRK.
The event, organised by Norigin Media will include a series of real-world case studies from the Scandinavian market, including commercial broadcasters and pay-TV operators.
There are also presentations on current and future technologies and standards and how they are being deployed. The afternoon sessions will focus on how the industry can come together and agree on standards to bring better value to advertisers and users.
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