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UK Netflix viewing trends revealed

May 10, 2018 14.12 Europe/London By Chris Dziadul, DTG Summit 2018, London

Four in five UK Netflix subscribers aged 16-25 say that Netflix Originals are important in keeping them with the SVOD service.

This, said David Sidebottom, principal analyst, Futuresource Consulting, was significantly higher than for Netflix users as a whole.

Speaking in a keynote at the DTG Summit, presenting the findings of a study undertaken in 2017, Sidebottom added that 69% of UK consumers aged 16-25 use Netflix, of whom 70% don’t pay for the service themselves.

This compared to 45% for Amazon Prime, 40% watching SVOD offline and 31% buying digital video, while only 27% primarily use live TV platforms.

Furthermore, 50% watch shows based on social media recommendations.

Sidebottom also said that looking more generally at the UK market, each SVOD household takes on average 1.7 services. This compared to over 2 in the US but under 1.5 in France and Germany.

Furthermore, TV was still the main device used to watch Netflix in the UK.

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Related

Filed Under: Newsline, On Demand/VOD, Platforms Tagged With: Netflix, UK Edited: May 14, 2018 10:39

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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