The Russian DTH platform NTV-Plus has made its TV service more accessible throughout the country.
This follows the launch of its own fully functional online store, which to a large extent is targeted at settlements with a population of less than 10,000 and where there are no specialised outlets for reception equipment.
Commenting on the development, NTV-Plus CEO Mikhail Dyomin said: “We have made another important step in implementing the strategy of omnichannel distribution. It is important for us to ensure equal qualitative and convenient access to digital television services for all, including remote towns and villages of our country. The new internet channel significantly expands the NTV-Plus sales network, and allows our installers to receive additional orders and revenue.”