Amazon’s Prime Video is now the fastest growing on demand service in the UK, outpacing both Netflix and Sky’s Now TV.
Quoting data produced by BARB, The Guardian reports that it saw its subscriber number increase by 41% to 4.3 million households in 2017. This was in large part thanks to interest in new series of The Grand Tour and Transparent, as well as strong cross-promotion to Amazon customers.
Although Netflix’s customer base grew by 25%, it was still received in far more households – 8.2 million at the end of 2017, compared to 6.6 million a year earlier. Just as importantly, Netflix actually added 1.6 million new subscribers in 2017, compared to Amazon’s 1.3 million.
Meanwhile, Now TV grew by 40% in 2017 and reached 1.5 million homes.
Significantly, the total number of homes receiving Netflix, Prime Video or Now TV exceeded 10 million for the first time in 2017.