Quoting data produced by BARB, The Guardian reports that it saw its subscriber number increase by 41% to 4.3 million households in 2017. This was in large part thanks to interest in new series of The Grand Tour and Transparent, as well as strong cross-promotion to Amazon customers.
Although Netflix’s customer base grew by 25%, it was still received in far more households – 8.2 million at the end of 2017, compared to 6.6 million a year earlier. Just as importantly, Netflix actually added 1.6 million new subscribers in 2017, compared to Amazon’s 1.3 million.
Meanwhile, Now TV grew by 40% in 2017 and reached 1.5 million homes.
Significantly, the total number of homes receiving Netflix, Prime Video or Now TV exceeded 10 million for the first time in 2017.