The move is part of a global refresh for the channel brand, which is slowly being rolled out over the coming months, South Africa on May 10, followed by Australia, Germany, Latin America and Brazil in the coming months.
The refresh includes a new brand identity across all linear, digital and social platforms – including a new logo, typeface and fresh colour palette. The channel’s evolved brand proposition will continue “to highlight that characters are at the heart of great storytelling”.
The character driven programming push has seen Universal acquire such shows as Gone, The Resident and The Dissapearance in recent months. Universal is also home to such shows as Law & Order: Special Victims Unit and Chicago Med.
“Universal TV’s reinvigorated identity best positions our flagship brand into the future as a relevant, compelling destination for fans of character-driven programming”, said Lee Raftery, Chief Marketing & Content Officer and Managing Director UK & Emerging Markets, NBCUniversal International.
“In making this latest investment in Universal – combined with the raft of top-quality shows we have recently acquired – we’re reinforcing our commitment to delivering a must-watch destination for affiliate partners and viewers, alike.”