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Sky Deutschland changes package and pricing structure

May 2, 2018 15.22 Europe/London By Jörn Krieger

German pay-TV broadcaster Sky Deutschland has revised its package and pricing structure with the rollout multimedia platform Sky Q from May 2, 2018.

The simplification of the offer will make Sky more transparent and valuable for customers, according to the company.

Basic package Sky Entertainment for €24.99 per month contains channels for the whole family, many of them in HD quality. Subscribers can sign up for three additional premium bouquets: Sky Bundesliga (€20/month), Sky Cinema (€15/month) and Sky Sport (€10/month), all upgradable by Sky HD/UHD (€10/month).

Sky Q is automatically introduced via a free software update of the Sky+ Pro receiver. The update will be performed step by step within the next weeks. When their receiver is ready to be updated, customers are notified in advance by e-mail and through the box.

For existing customers who do not yet own Sky+ Pro and for new customers, Sky Q is also available from now on.

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Filed Under: Marketing, Newsline, Platforms, TV Tagged With: packages, pricing, Sky Deutschland, Sky Q, Sky+ Pro Edited: 2 May 2018 15:30

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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