The Latvian incumbent Lattelecom will gradually start rebranding its Interactive TV service Helio iTV from the end of this month.
According to the telco, Helio iTV will offer a new, more advanced TV viewing experience and a more comfortable platform, with additional features and useful features. Following TV trends from around the world, it will be available on TVs, smartphones and tablets, and later on PCs.
The brand Helio, which was unveiled in late April, will eventually encompass all of Lattelecom’s entertainment offerings, which include TV platforms, series, film and live shows, TV channels, its own productions and eSports.
Helio was created in order to be recognised both in Latvia and internationally. In the latter instance, it will be used for the Baltic eSport League, which is also being launched in Lithuania and Estonia.
