The Walt Disney Company and Twitter signed a new agreement to create live content and advertising opportunities from across the entire Disney portfolio on the Twitter platform.
“Bringing together the best brands in sports, news and entertainment is something only The Walt Disney Company can deliver,” said Justin Connolly, EVP, Affiliate Sales & Marketing, Disney and ESPN Media Networks.
“Through this new agreement,participants from across the company will have the opportunity to create experiences unique to Twitter that will extend their brands in meaningful ways. This includes compelling live content across our entire portfolio that can reach and appeal to all types of audiences
at scale on their platform.”
“Now more than ever, social platforms are putting a major focus on and investment in sports-related content,” said Travis Howe, SVP, Platform Ad Sales Strategy & Global Operations, ESPN.
“It is the new primary vehicle driving digital experiences to grow and engage audiences. The insights to be gained will be invaluable as we continue to serve the right content and the right ads to the right people. We look forward to announcing specific shows in development with Twitter this week at our respective NewFront presentations.”
“To innovate at this scale with The Walt Disney Company is a huge step forward in expanding the depth and breadth of video content we offer to leaned in, engaged consumers on Twitter,” said Twitter Global VP of Revenue and Content Partnerships Matthew Derella.
“The Twitter sports community is the digital roar of the crowd, so there is no better place to start than with ESPN to deliver credible, premium content to enrich that conversation.”
Other participants from TWDC include ABC, Disney Channel and Freeform, Disney Digital Network, Walt Disney Studios Motion Pictures, Radio Disney and Marvel. Live content to launch from these entities under the new agreement will be announced at a later date.
