Netflix is to take on more debt, announcing plans to offer notes to the value of $1.9 billion, an increase on the initial $1.5 billion.
The senior notes at the aggregate principal amount of 5.875% will mature in November 2028.
While Netflix use the familiar line that the funds are for “general corporate purposes”, it’s clear the streaming service is looking to further increase its content slate, following recent announcements of more regional productions.
It’s the fifth time in three years that Netflix has raised over $1 billion in a single transaction.
Last week, increases in both subscriber numbers and prices helped Netflix to a 43% first quarter revenue increase year-over-year.
Netflix says its investing in more marketing of its new titles to create a bigger conversation around a particular title, leading to a bigger hit within a particular market or demographic.
