Amazon and retailer Best Buy will bring the next generation of hybrid Fire TV Edition smart TVs to customers in the US and Canada.
As a first step in the partnership, Best Buy will launch more than ten 4K and HD Fire TV Edition models from Toshiba and its own brand Insignia, beginning this summer.
The newly designed hybrid smart TVs come with the Fire TV built-in, they combine over-the-air TV and and streaming OTT content including Netflix, Prime Video, HBO, PlayStation Vue, Hulu, and many more.
Fire TV Edition includes a Voice Remote with Alexa to launch apps, search for TV shows, play music, switch inputs, control smart home devices, and more. It can also be paired with any Echo device.
“Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level,” said Jeff Bezos, Amazon founder and CEO.
“These Fire Edition smart TVs by Insignia and Toshiba deliver beautiful visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa. We could not have a better partner in this endeavor.”
“Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their home,” said Hubert Joly, Best Buy chairman and CEO.
“Our partnership with Amazon is exciting because we believe Fire TV Edition delivers an incredible user experience and further strengthens the growing connection between home theater, home automation and voice control.”
