HbbTV interactive advertising has been launched in Hungary on the MinDigTV platform.
Viewers with an HbbTV-supported device have been able to spot a new Red Button notification when watching the show Raid the cage on TV2. By pressing it, they could play a game with their remote control, and completing it successfully allowed them to join the prize pool, sponsored by Momax.
The HbbTV advertising is the result of a partnership between Antenna Hungaria, TV2 Media Group and Castoola as a technical solution (HbbTV platform) provider.
