Sweden’s largest cable operator Com Hem has chosen German multiscreen software company 3 Screen Solutions (3SS) to provide the custom launcher solution for its new Android TV 4K hybrid set-top-box.
The Com Hem TV Hub is the world’s first major Android N deployment based on Android TV operator tier with integrated Google TV services, according to 3SS.
Com Hem’s two separately branded services, Com Hem Play and Boxer, are able to provide their subscribers with separately branded Android TV Ultra HD (4K) user experiences by making use of the customisation capabilities of 3SS’ 3Ready solution. This includes, for example, different launchers, content configuration and user features.
Com Hem Play transmits via cable, IPTV and OTT while Boxer uses DTT and OTT. With a phased rollout, the set-top-box is deployed to serve Com Hem’s combined 1.4 million Swedish subscriber households.
The Com Hem TV hub contains live TV, catch-up, subscription and transactional video-on-demand services as well as content from partners including Netflix and Swedish broadcasters SVT and TV4.
3Ready also supports the rollout of future service enhancements including Ultra HD channels as they are added to the Com Hem’s service offerings.
“To be entrusted by Com Hem to deliver its new Android TV platform is a huge honour,” said Kai-Christian Borchers, Managing Director of 3SS. “The combination of innovations made possible by 3Ready and the many appealing features of today’s Android TV is a game-changer which we believe is enabling Com Hem to set a new benchmark in digital entertainment.”