Pay-TV numbers in Sub-Saharan Africa will continue to grow to reach around 46% of total households, forecasted to increase their reach in African homes with more than 37 million subscribers in 2023, according to Dataxis.
The market will remain mainly split between Direct-to-home (DTH) and Digital Terrestrial Television (DTT). Nonetheless, DTH distribution is expected to lose ground to DTT distribution, as the latter is progressively being implemented in SSA countries and builds itself into a competitive alternative to receive pay-TV offers.
In 2023, DTT will account for 29% of pay-TV in SSA. Alternative technologies (mostly MMDS, cable, and IPTV) are also forecasted to gain customers. Among them, linear OTT TV, which is currently in its early stages, will achieve the highest growth.