Ericsson is introducing a software-based, multi-application media processing and encoding platform designed to deliver the UHD experience from content to camera.
The MediaFirst End-to-End Ultra High Definition (UHD) solution made its debut at NAB in Las Vegas this week.
Ericsson Media Solutions head of products and solutions Boris Felts says the technology gives the freedom to use High Dynamic Range (HDR) technology for a more natural and immersive consumer experience. “Our innovative and complete End-to-End UHD processing solution is the first on the market to unlock this potential. It enables operators to use elements of the Ericsson MediaFirst Video Processing platform to provide greater flexibility, superior low latency, and the ability to repurpose processing functions to efficiently deliver new and increasingly immersive UHD video experiences.”
Included is an AVP System Encoder to deliver MPEG-2 and MPEG-4 AVC and HEVC efficient compression; MediaFirst Content Processing for low latency 4K HEVC decoding across the evolving HDR standards and MediaFirst Video Processing packaging and encoding for on-demand and live.
