Already available in Latin America, where it has become the number one pre-school channel in the market, Discovery Kids is targeted at families with children aged 4-8.
Michael Lang, President, Digital & Eurosport Digital and CEO MotorTrend, Discovery International, said: “Children are digital natives from an increasingly young age, and given the success of our Discovery Kids channels around the world, we saw a unique opportunity to engage directly with them through our content. Discovery is a trusted brand and curator of content, and we have created a fun and entertaining place for young children and their parents to come and explore the world in a safe environment.”
The service features animated series, animal shows and educational favourites designed to be fun and to stimulate the curiosity and interest of children in the world around them.
There’s some familiar shows too in My Little Pony, Peppa Pig and Angry Birds Toons. Discovery’s original content includes Doki, an animated series about a seven-year-old dog who asks lots of questions about the world around him and How Do They Do it – Kids, an educational and entertaining series teaching young children fun facts about the world.
“We want to offer our customers a broad selection of kids shows, and with the addition of the new Discovery Kids channel, only available to Prime Video members, they will be able to access both fun and educational favourites all in one place” said Alex Green, European MD of Channels and Sport at Amazon Prime Video. “Discovery Kids adds to Prime Video Channels’ line up of over 60 subscription channels, allowing Prime members the freedom and choice to pay for only what they want to watch without having to sign up to a bundle or a contract, all with the convenience of watching in one app.”
Last year, Discovery launched Discovery Channel, the Eurosport player and Motor Trend on the UK edition of Amazon’s Prime Video Channels.