Last year, there were 4.005 billion digital illegal accesses to content, according to research by GfK, released by the Coalition of Creators and Content Industries and LaLiga. Despite the modest decrease, the theoretical loss of profit for the rights holders rose 4.1% and reached €1.857 billion.
The shares of illegal accessed content were: music (22%), films (33%), videogames (11%), books (24%), TV series (30%) and football (10%).
“It seems the trend initiated in 2016, maintains itself, and although it is still far away from the amount of blocked pirate websites in countries like Portugal (more than 800) or Italy (450), we believe the results show that the commitment undertaken is the right one and that our claim to strengthen and expedite the enforcement of legislative measures, as well as to increase the Public Administration’s staff and technical resources, while carrying out awareness campaigns, it is clearly a very good decision,” commented Carlota Navarrete, director of the Coalition.
“LaLiga is satisfied to continue with this trend of decrease on the number of individuals who watch football illegally, as it has been reduced a total of five percentage points since 2015, from 21% in 2015 to 16% in 2017. After the creation by LaLiga of a department specifically for the fight against audiovisual piracy and the protection of audiovisual rights, LaLiga Legal Department has blocked 12 websites domains. Besides, thanks to Marauder there have been blocked almost 168,000 videos in social networks and 124 apps, reaching a blocking percentage of 98.44%. LaLiga commitment to the fight against piracy has developed our own technological tools to face it, Marauder and Lumiere”, explained the head of the LaLiga Antipiracy Department, Emilio Fernandez.
Despite the significant increase in the legal consumption of films, the percentage of web surfers who pirate remains steady at 34%. The volume of films accessed illegally during 2017 was 726 million, with a market value of €5.725 billion, compared to €6.935 billion in 2016. 35% of accesses happened with the films still showing in theatres, while this percentage was 33% in 2016.
30% of users illicitly accessed TV series, totalling 945 million episodes illegally played or downloaded during 2017. Their estimated market value was €1.405 billion. 46% of accesses happened during the period the episodes still being showed on TV (39% in 2016).