“YANGA! means self-pride and showing-off in West African pidgin,” says Lindsey Oliver, managing director of free-to-air on UK’s Freesat’s parent company, Africa MediaWorks.
“We want to celebrate the eclectic and inspirational lives and culture of Africans living in the UK by delivering positive and empowering stories.
“African cultural influence is so prevalent in the UK right now and we want to bolster this excitement by shining a light on its best entertainers, comedians and musicians. We are delighted to announce our carriage on Freesat as we believe it is a great platform for our audience due to its excellent value and the variety it offers.” ?
Alistair Thom, managing director at Freesat, said: “Freesat is committed to bringing a wealth of content to customers and broadening its channel offering, and we’re delighted to welcome YANGA! to the platform. The channel brings a wide range of entertainment and cultural programmes from West Africa to the UK, all subscription free.
Yanga! launched in the UK on March 5 and is also available on Sky. Yanga! is advertiser-funded, OFCOM-regulated and BARB-rated. Yanga! broadcasts 15 hours a day from 09.00 to 12.00 GMT.