At the same time Sky will develop a new pay-TV offer on DTT using capacity operated by Mediaset. This new content offering, specifically designed for DTT, will bring together a selection of Sky and Fox’s channels along with Mediaset Premium’s cinema and TV series channels.
“The strategic agreement signed today by Sky and Mediaset is full of good news for TV lovers. By next Summer, Sky subscribers will be able to enjoy the entire Mediaset Premium’s cinema and TV series offer, all in HD, included in their subscription and at no additional charge. It will almost be like having two PayTV offers for the price of one,” said Sky Italia CEO Andrea Zappia.
The deal will also give a boost to Sky Italia’s on demand content with access to the Warner, Universal and Medusa libraries.
Sky Cinema Pack customers will be able to Premium Cinema, Premium Cinema +24, Premium Cinema Energy, Premium Cinema Emotion and Premium Cinema Comedy.
Sky Family pack customers will be able to watch the Premium Action channe, SyFy, Premium Crime and Premium Joi.