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Sky Deutschland could show FIFA World Cup in Ultra HD

March 29, 2018 22.45 Europe/London By Jörn Krieger

German pay-TV operator Sky Deutschland seems to be gearing up to broadcast selected matches of the 2018 FIFA World Football Championship in Ultra HD quality.

A principle agreement has been reached with ARD and ZDF, rights holders of all 64 matches, to sublicense individual games, reports media magazine DWDL with reference to a letter from the public broadcasters’ joint sports rights agency SportA.

Such a deal would be beneficial for both sides: Sky Deutschland could position itself as an innovation leader in technology while ARD and ZDF would generate revenues from the rights sharing without having to fear a large loss of audience because Ultra HD is still a niche issue.

According to the report, the agreement covers 25 games: Sky would show the Match of the Day exclusively in Ultra HD quality while ARD and ZDF would broadcast all 64 games in SD and HD resolution.

In October 2017, world football association FIFA announced that all 64 matches of the 2018 World Cup will be produced in Ultra HD/HDR format for the first time.

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Filed Under: Distribution, Newsline, Platforms, Production, Tech, TV, Ultra HD Tagged With: 2018 World Cup, ARD, FIFA, Sky Deutschland, SportA, sublicense, ZDF Edited: 1 April 2018 16:38

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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