The company behind the online distribution of Sky’s pay-per-view boxing has been sold for $250 million (€201m).
NeuLion has signed an agreement with sports and entertainment company Endeavor. Its portfolio includes WME, IMG and UFC.
“We’re excited by the value delivered to our stockholders through this transaction, and we’re looking forward to the dynamic opportunities that being part of the Endeavor family will provide for both our current and new clients,” remarked Roy Reichbach, President & CEO, NeuLion.
NeuLion will become a privately held subsidiary of Endeavor.
“Through our content portfolio, client base, and broader network of rights holders we’ve encountered many different platforms for distributing and monetising content,” said Ariel Emanuel, CEO, Endeavor. “NeuLion provides an ideal combination of technology and client services, and we’re excited for the value this brings to our existing partners and the foundation it provides for our future digital growth.”
In addition to Sky Sports, NeuLion has also worked with NFL, NBA and with its new owners on UFC, including the troubled Mayweather-McGregor fight.
