Up until now, it has only been offered to those who held a subscription with an operator. With the launch of an HBO Go direct to consumer service in Poland, all 17 countries under the HBO Europe umbrella now offer subscribers a full HBO OTT service.
“We are happy to announce today we launched HBO Go OTT in Poland, and this means all our subscribers in Europe can now enjoy the HBO service direct to consumer”, said Hervé Payan, CEO HBO Europe.
In Europe, HBO Go now operates the three regional OTT platforms HBO España, HBO Nordic (Sweden, Denmark, Norway and Finland), and HBO Go in 12 Central European countries. The HBO VOD platforms contain HBO’s entire library of original series, films and documentaries.
Payan added:”The HBO service is already a great success across our territories within Europe. With this further expansion, we are making it even easier for series and film lovers to become HBO subscribers. We believe new subscribers will be very satisfied with our unique offering of internationally-acclaimed programming and locally-produced drama and documentaries. We will also continue to increase our investment in local programming across all territories in Europe”.
In Poland, HBO Go is being offered free of charge for a promotional period of one month and requires registration on the website www.hbogo.pl. Afterwards, it costs PLN29.90 (€7.06) a month and the subscription can be cancelled at any time.
HBO Go currently offers Polish language versions of over 800 movies and 200 series. The direct to consumer offering is in addition to the already established HBO channels and services in Europe. HBO Go will continue to be available through local distribution partners with TV, internet or mobile packages.
It was launched in Poland in December 2010 and as of January this year, according to data produced by Gemius/PBI and published by Wirtualne Media, had over 610,000 users.