• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Video: Google and Facebook flex their muscle

March 22, 2018 11.48 Europe/London By Chris Dziadul, Connected TV World Summit, London

Global platforms are diversifying into video and using it to solidify their core business proposition.

In a wide-ranging presentation at the Connected TV World Summit, Tom Morrod, VP – consumer, displays, media, security and telecoms, IHS Markit, said that the market has already fundamentally changed, with OTT accounting for a third of global video subscribers, and five of the top 12, headed by Netflix, Tencent Video and Amazon, being pure play OTT.

Moreover, Google and Facebook are the world’s largest ad platforms both in aggregate and for video.

Global platforms are now diversifying and have been able to scale in a completely different way to previous platforms. Just as importantly, many now also dwarf pay-TV because they are not constrained by the footprint of their local network.

Morrod gave the example of Google (active Android devices) and Facebook (monthly active users), which as of 2017 reached close to 2.5 billion and just over 2 billion users respectively. This dwarfed services such as Netflix, while the global pay-TV market, headed by China Telecom and AT&T, had a combined total of just over 1 billion subscribers.

Yet despite this, on a global scale companies adopt two different positions, with ones such as Amazon, Apple and the global pay-TV sector focused on technology and bundles. and Netflix, Discovery, YouTube and Facebook on content and advertising.

An important trend is that some companies are breaking out of traditional bundles, while others are recreating bundles outside of traditional networks. However, traditional network owners have started to re-bundle unbundled content channels, such as with Netflix.

All this points to video being used by different companies for very different reasons.

In the case of Amazon, for instance, it is used to drive Prime subscriptions, which in turn drive retail. In terms of programming spend,

Apple is expected to invest $1 billion in procuring and producing original content this year, and Facebook $1 billion on original content.

Google will meanwhile spend several hundred million on YouTube Red content.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline Tagged With: Amazon, Apple, Facebook, Google Edited: 22 March 2018 11:48

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • Samba TV enters Spanish market with Smartclip
  • Amagi announces over 100% revenue growth
  • LaLiga to use AI technology
  • TVP World grows YouTube figures
  • Component crisis hits Teleste

Watch Video

Amino supporting RDK & Android platforms – ANGA COM Roundup Video

Julian Clover speaks to Amino's Jonny McKee about the company's transition towards standards platforms to support the launch of OTT services. Recorded at ANGA COM in Cologne. … [Watch Now ...]

EKT backing RDK – ANGA COM Roundup Video

Jill Mulder, VP Marketing, EKT discusses how viewing habits and the role of the operator is changing and why EKT now backing RDK, with Broadband TV News editor Julian Clover. … [Watch Now ...]

Free Ebook

eBook: The Full Guide to IP Monitoring

IP is the future of your facility, if not already your everyday reality. It enables incredible agility and cost savings, but also introduces a new set of challenges. Read The Full Guide to IP Monitoring to learn about the best practices for IP monitoring in live production, playout and OTT and the methods to help you to reduce complexity in these workflows. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...