The Russian OTT movie service Okko saw its revenues almost double in 2017, while those of its competitor Megogo increased by 1.65 times.
According to Comnews, Okko’s revenues last year amounted to almost R1.4 billion, compared to R775 million in 2016. At the same time, the number of unique paying users per month was 65% higher than in 2016.
Okko, which uses an all-pay business model, ended 2017 with 1.5 million users. Of these, the majority (75.9%) accessed the service on smart TVs and PlayStation, followed by 21.5% on mobile devices and 2.6% on PCs.
It had a market share of 17%, with most of its customers being found in large towns and cities and aged 18-45.
Significantly, Okko’s services have also been available in Kazakhstan since the end of last year.
Meanwhile, Megogo saw its revenue exceed R1 billion in 2017, with the majority (70%) deriving from advertising.
Its ad revenues, boosted by cooperation with Gazprom Media Digital Media, increased by 1.45 times in 2017, while those from subscriptions grew by 2.4 times.
All told, the company has 30 million unique users in Russia, on all platforms, as of the end of last year.
Megogo’s share of the market was estimated at 12%, with ivi, the leading player, claiming 35%.
