• Central & East Europe
  • Dutch Edition
  • Features

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

Russian OTT growth continues

March 15, 2018 11.15 Europe/London By Chris Dziadul

The Russian OTT movie service Okko saw its revenues almost double in 2017, while those of its competitor Megogo increased by 1.65 times.

According to Comnews, Okko’s revenues last year amounted to almost R1.4 billion, compared to R775 million in 2016. At the same time, the number of unique paying users per month was 65% higher than in 2016.

Okko, which uses an all-pay business model, ended 2017 with 1.5 million users. Of these, the majority (75.9%) accessed the service on smart TVs and PlayStation, followed by 21.5% on mobile devices and 2.6% on PCs.

It had a market share of 17%, with most of its customers being found in large towns and cities and aged 18-45.

Significantly, Okko’s services have also been available in Kazakhstan since the end of last year.

Meanwhile, Megogo saw its revenue exceed R1 billion in 2017, with the majority (70%) deriving from advertising.

Its ad revenues, boosted by cooperation with Gazprom Media Digital Media, increased by 1.45 times in 2017, while those from subscriptions grew by 2.4 times.

All told, the company has 30 million unique users in Russia, on all platforms, as of the end of last year.

Megogo’s share of the market was estimated at 12%, with ivi, the leading player, claiming 35%.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Central & East Europe, Newsline, OTT Tagged With: Megogo, Okko, Russia Edited: March 15, 2018 11:15

Chris Dziadul

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • ZDF launches premium catch-up TV service ZDF select on Amazon
  • Netflix polls 4 million subscribers in the Nordics
  • Discovery channels pulled from OSN
  • Molotov and Viacom sign multi-year carriage deal
  • FIFA’s Luis Vicente appointed Eleven Sports CEO

Feature

White Paper: The Plume Adaptive WiFi™ Advantage

For consumers, Wi-Fi is the internet. They count on it to access and run their digital lives. Which means, for Internet Service Providers (ISPs), delivering flawless Wi-Fi is the critical foundation for building a successful smart home strategy and developing a wider services platform. Get it right and the rewards are abundant, get it wrong […]

Watch Video

Most Read

  • BT launches Netflix-style monthly pass
    BT launches Netflix-style monthly pass
  • Sky Deutschland loses Champions League rights
    Sky Deutschland loses Champions League rights
  • Deloitte: Terrestrial TV has surprising staying power
    Deloitte: Terrestrial TV has surprising staying power
  • Boris Drilo to stay on at Hrvatski Telekom
    Boris Drilo to stay on at Hrvatski Telekom

About Us

Broadband TV News covers is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Broadband TV Nieuws
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2019 Broadband TV News LLP · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK