• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

US films getting lion’s share of TVOD promotion

March 13, 2018 09.08 Europe/London By Broadband TV News Correspondent

US films are still getting the lion’s share of promotion on TVOD in Europe, according to a new report by the European Audiovisual Observatory.

25 of the 30 most promoted films by the TVOD services of the sample were produced in the US. The 10 most promoted films benefit from 32% of all promotional spots. European films benefit from 23% of the promotional activities of the TVOD platforms.

These are the findings of a new report by the European Audiovisual Observatory, part of the Council of Europe in Strasbourg. The report – The visibility of films and TV content on VOD – was authored by Gilles Fontaine, the Observatory’s Head of the Department for Market Information, and supported by the DG Connect of the European Commission. The report is available as a free download.

The report examines a sample of five European countries: Belgium, Germany, France, the Netherlands and the United Kingdom. Taking a full month of promotion by on-demand services in October 2017, Fontaine analysed promotional activity for films and TV content on 39 transactional video-on-demand services: 19 national services, and 20 national versions of pan-European services.

1. Breakdown of TVOD promotional spots for films by country of origin (October 2017)

Source: European Audiovisual Observatory analysis of AQOA data – Based on a sample of 5 EU countries

In terms of visibility for European films, France produced 11 and the United Kingdom 10 out of the 30 most promoted European films.

2. Top 30 most promoted European films in TVOD in October 2017

Source: European Audiovisual Observatory analysis of AQOA data – Based on a sample of 5 EU countries

3. Breakdown of TVOD promotional spots for TV content by country of origin (October 2017)

Source: European Audiovisual Observatory analysis of AQOA data – Based on a sample of 5 EU countries

The report states that European TV content is less actively promoted than European films. Only 18% of all promotional spots for TV series advertised European TV content in the month examined (as opposed to 23% for European films).

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Marketing, Newsline, On Demand/VOD, Research Tagged With: European Audiovisual Observatory, Gilles Fontaine Edited: 13 March 2018 09:11

Latest News

  • Service List Registry introduces Pilot Programme
  • Discovery pulls out of GB News in £60m refinancing
  • Q&A with Jim Owens, CommScope
  • BBC introduces restart to Sky Q channels
  • Marcel de Groot moves to Vodafone Germany

Q & A

Q&A with Jim Owens, CommScope

Broadband TV News speaks with Jim Owens, Sr. Director, Product Management, Advertising and Video Optimisation, CommScope, about the company’s activities and plans for the future.

Watch Video

Xperi on using AI to identify your audience – ANGA COM Roundup Video

Patrick Byrden, Xperi's VP of Business Development & Strategy, tells Julian Clover how the company is using AI to detect who is watching the TV, and providing them with more relevant content. … [Watch Now ...]

24i on app development and viewer recommendations – ANGA COM Roundup Video

Julian Clover speaks to 24i's Sales Director Operator Solutions, Lennart Broers, about how apps are becoming more important to pay-TV operators, and the recent acquisition of recommendations company The Filter. … [Watch Now ...]

Free Ebook

eBook: The Full Guide to IP Monitoring

IP is the future of your facility, if not already your everyday reality. It enables incredible agility and cost savings, but also introduces a new set of challenges. Read The Full Guide to IP Monitoring to learn about the best practices for IP monitoring in live production, playout and OTT and the methods to help you to reduce complexity in these workflows. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...