NATPE Budapest has been renamed NATPE Budapest International in order to reflect the global TV market and conference’s extended focus beyond Central and Eastern Europe to the EMEA and worldwide content business.
Its Pitch & Play Live! Event, now in its third year, will be opened up to innovative producers from the wider EMEA region.
Commenting on the development, NATPE president and CEO JP Bommel said: “NATPE is about bringing people together to learn from one another – the more we engage and find common ground, the better we are able to navigate the evolving TV ecosystem. CEE is burgeoning with innovation and vibrancy, but as the world becomes a smaller place, we need to capitalise on the wider, growing talent pool present in the EMEA region. Last year’s Pitch & Play Live! event was a huge success, with the added bonus of a significantly reduced registration fee we look forward to seeing some even more creative, culturally and geographically diverse format ideas in 2018.”
NATPE Budapest International will take place at the InterContinental Hotel in Budapest from June 25-28.