The DVB is to establish a commercial module to study the commercial requirements for standalone linear TV services over broadband Internet.
Plans for DVB CM-I were agreed at the recent 80th DVB Commercial Module meeting.
The new group will be chaired by Thomas Stockhammer of Qualcomm Technologies with TP Vision’s Peter Lanigan as its vice chair. It will look at a collection of relevant commercial and technical requirements in order to provide a user perception of a linear TV channel that can be discovered and consumed over the open Internet and by regular TV equipment and user interfaces.
DVB Chairman, Peter MacAvock commenting on the new work said “With hybrid services, OTT and online distribution growing in importance, DVB is applying its expertise and know-how in this all-important domain. DVB-I will complement the current DVB standards that form the basis of the way consumers watch TV today.”
“DVB-I is expected to provide Internet TV enablers for the highest-quality DVB TV experiences across different consumption devices, from traditional big-screen TVs to nontraditional devices such as phones, tablets, and laptops,” added Stockhammer. “We envisage harmonising Internet TV experiences with consistent specifications and hence, provide long-term confidence to consumers and the ecosystem. It feels now is the right time and DVB is in the right place – join us in our efforts.”
It is expected that DVB-I will be the home of additional Internet TV centric commercial and technical discussions with additional use cases, commercial requirements, and technical specifications. In the long-term, the CM-I group is also responsible for developing the vision and strategies that will enable business opportunities in the context of Internet-based distribution of TV services beyond the initial traditional use cases.
