WATCH VIDEO. UK media company Africa MediaWorks is launching Yanga!, an entertainment channel targeting the African diaspora and anyone with an interest in African culture.
The channel launches on Sky and is run by ex-Al Jazeera English and Bloomberg Television executive Lindsey Oliver.
Yanga! delivers a wide range of programming genres including lifestyle, comedy, music and drama to kids, current affairs and news bulletins. The schedule presents a curation of content from the international diaspora and from Africa.
“Yanga! means self-pride and showing-off in West African pidgin and our vision is to create a channel that celebrates the eclectic and inspirational lives and culture of Africans living in the UK. Yanga! will nurture new talent, both in front and behind the camera which is an important part of the ambition of Africa MediaWorks, to strengthen and scale the volume and quality of African content” said Africa MediaWorks managing director Lindsey Oliver.
“We will deliver positive and empowering stories celebrating the cultural richness and pride emanating from the continent. African cultural influence is so prevalent in the UK right now, from music to fashion and comedy,” said programming director Simon London.
“We really want to shine a light on and celebrate this significant cultural impact. Yanga! will bring Africa’s energy with content featuring its best entertainers, comedians and musicians.”
Yanga! is advertiser-funded, OFCOM-regulated and BARB-rated, and will broadcast 15 hours a day from 9.00 to 12.00 GMT. Yanga! content can also be found on YouTube (Yanga UK), at www.yangatv.com and on social media @yanga_uk.
