Eurosport studio at IBC (Credit; Getty)
Discovery says its first Olympic Games production reached both record linear and digital viewership across localised Eurosport services and partner broadcasters.
58% of the population watched on free-to-air and pay-TV in Discovery’s top ten markets, on its own channels, and those of its partner broadcasters – with a record breaking over 90% TV audience share in Sweden and Norway.
A record-breaking 76 million users enjoyed the Games online, on social and through the integrated Eurosport app, which includes free content and premium sport streaming service, the Eurosport Player.
Jean-Briac Perrette, Discovery Networks International CEO, said: “Discovery was able to attract more people on more screens than ever before with 150 of the world’s greatest sport stars sharing expert analysis, the ‘Eurosport Cube’ studio providing visually engaging insights, and locally tailored content broadcasting live from PyeongChang and across Europe.”
Discovery was able to capture a comprehensive picture of the reach of the games by aggregating free-to-air, pay-TV, online and social media audiences from its own and partner channels.
Total Video recorded:
- 4.5 billion Video Views – each individual program or video viewed
- 1.7 billion Hours of Video – every moment of the Games viewed (102,818,493,241 Minutes)
- 386 million Users – cumulated number of people viewing
- 8.1 million Engagement – interactions across all of Discovery’s digital and social media properties, incorporating the number of likes, shares and comments on all digital properties and social platforms
Separately, the BBC’s coverage of the Pyeongchang 2018 Olympic Winter Games was streamed 22.2 million times across BBC Sport and BBC iPlayer, breaking the previous record of 6.2 millon streams for the Sochi 2014 Games. BBC TV coverage attracted an overall audience of 33.2 million with a peak of 4.1 million on 17th February for Yarnold & Deas’s success in the Skeleton.
