We’ve all seen the stats: the data experts at Netflix have calculated how long its users will spend browsing before they get fed up and quit – just 60 to 90 seconds. Over 50 per cent* of “Screen Shifters’ cannot find anything to watch on scheduled linear TV at least once a day while slightly more than 30 per cent say the same thing about VOD services.
So content makers have 60 to 90 seconds to get their content found so that they can get the revenues from either the content itself or the associated ads. So to attract those precious eyeballs, content makers must follow certain golden rules within the content processing and delivery stages as we will see in this white paper.
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