ComNews reports that its board has approved the acquisition of Telemir Company and Michurinsk-Svyaz-TV, serving the Lipetsk and Tambov regions of the country respectively.
The combined value of the assets is believed to be over R200 million (€2.79 million) and will allow ER Telecom to significantly strengthen its presence in the Lipetsk region, with its share of the broadband market increasing from 14% to 20% and TV market from 13% to 21%.
In the case of Tambov, the acquisition will see ER Telecom enter the region for the first time and initially secure an estimated market share of 3%.
ER Telecom is one of the fastest growing cable operators in Russia. Its recent acquisition of Neva, a company previously owned by Akado, has paved the way for it to become the market leader in St Petersburg.