Eurosport is to stream Opening Ceremony of the Olympic Winter Games for first time in Germany, Sweden and Norway on Facebook.
Daily highlights, clips and interviews from Eurosport’s coverage will also be posted throughout the Games on Eurosport’s Facebook Page across key European markets, including the UK, Germany, Italy, Sweden and Norway. Eurosport has launched a dedicated mobile digital studio moving between Olympic venues, producing social-first short form clips with athletes, influencers and fans.
“For the first time in close to 50 European countries, one digital provider will stream every minute of every Olympic Games event, starting with the Olympics ceremony this Friday from PyeongChang. Partnering with Facebook expands our reach and promotes www.eurosport.com/Olympics and encourages audiences wanting to watch the Ice hockey, Snowboard and other Games events to download the Eurosport App,” said Michael Lang, President DNI Digital & Eurosport Digital.
“We are committed to redefining the Olympic Games experience and in addition to streaming every event LIVE and on-demand, our use of Eurosport experts, athletes, digital influencers and first-of-its-kind mobile studio will bring digital audiences closer to the Games than ever before.”
Dan Reed, Facebook Head of Global Sports Partnerships, said: “The Olympics bring communities together like few sporting events can, so we’re excited to partner with Eurosport to enable fans in Europe to watch and connect around the Olympic Winter Games on our platform. We look forward to collaborating closely with Eurosport to help it reach new audiences and optimize its Facebook strategy throughout the Games.”
In a related development, Eurosport will be bringing a daily Dutch language breakfast show, called OS Daily, on Facbook.
