Russia’s leading pay-TV operator Tricolor TV ended 2017 with 12.28 million digital TV subscribers, up from 12.14 million a year earlier.
At the same time, the number receiving HD services reached 9.6 million, or 78% of the total. This was 13% more than the number 12 months earlier.
In its latest set of results, the company says that its revenues in 2017 amounted to R19.1 billion (€273.8 million), which was almost double the R10.4 billion posted only three years earlier. Meanwhile, ARPU grew by R70 during 2017 to reach R1,565 at year’s end.
Tricolor TV also notes that it adopted a new development strategy in 2017, transitioning from a linear TV to a multi-platform and multi-carrier digital lifestyle operator.
Highlights in 2017 included introducing a new comprehensive digital service, launching its Online TV service, growing the HEVC subscriber base to 2.9 million, adding more Ultra HD channels to its offer (at six, it is currently the most comprehensive in Russia) and improving the B2B service.
Tricolor TV expects the transition to continue in 2018.
It will include the launch of a large-scale digital platform giving users access to various digital and non-TV services and entertainment.
