Linear OTT Pay TV market in Europe reached 7.4 million subscribers at the end of September 2017, according to Dataxis research.
This represents a growth of 13% compared to the previous quarter.
Since the past years, the number of Linear OTT offers has been increasing, driven by the growth observed in offer specialized in sports and kids’ content.
OTT sports platforms, such as Bein Sport Connect, Eleven Sports or Dazn managed to attract a significant number of sports fans crowd which represents around 25% of the total Linear OTT subscribers as of Q3 2017.
Western European countries are leading the sport OTT market with Germany (35%), France (25%) and the U.K. (15%). As sports events are a key driver to TV subscription, it is still to be seen whether this growth will continue at the expense of the traditional Pay TV offer.