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QVC to rebrand QVC Plus and QVC Beauty & Style

January 18, 2018 22.16 Europe/London By Jörn Krieger

German home-shopping broadcaster QVC Deutschland will rebrand its two sister channels on February 1, 2018 and offer more live programmes.

QVC Plus will turn into QVC2 and carry the slogan “More of what you love”. The amount of live programmes will be increased from four to five hours per day, shown between 18.00 and 23.00 CET.

QVC Beauty & Style will adopt the new name QVC Style. The focus will remain on fashion, beauty and jewellery under the new slogan “Find your perfect style”.

With the repositioning QVC wants to separate its sister channels more strongly from its main channel which continues to offer 17 hours of live programmes per day with many new products and debuts.

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Filed Under: Newsline, TV Tagged With: QVC Beauty, QVC Beauty & Style, QVC Deutschland, QVC Plus, QVC2 Edited: 18 January 2018 22:19

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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