German home-shopping broadcaster QVC Deutschland will rebrand its two sister channels on February 1, 2018 and offer more live programmes.
QVC Plus will turn into QVC2 and carry the slogan “More of what you love”. The amount of live programmes will be increased from four to five hours per day, shown between 18.00 and 23.00 CET.
QVC Beauty & Style will adopt the new name QVC Style. The focus will remain on fashion, beauty and jewellery under the new slogan “Find your perfect style”.
With the repositioning QVC wants to separate its sister channels more strongly from its main channel which continues to offer 17 hours of live programmes per day with many new products and debuts.