The partners behind HDR10+ say they’ll soon make the HDR10+ platform available to ultra-high definition TVs, Blu-ray disc players/recorders and set-top box manufacturers, as well as SoC vendors.
HDR10+ is designed offer a premium HDR experience for viewers through a device certification program ensuring an accurate representation of the creative intent expressed in the content. Within the specifications there is the opportunity for manufacturers to develop their own dynamic tone to the mapping.
“It was important for us to create an open system that is flexible and offers a viewing experience much closer to the filmmaker’s creative intent for the film,” said Danny Kaye, executive vice president of 20th Century Fox, and Managing Director of the Fox Innovation Lab. “Together with Samsung and Panasonic, we aim to standardize the licensing process making it easy for partners, including content creators, television and device manufacturers, to incorporate this technology and improve the viewing experience for all audiences.”
Once the HDR10+ license program is open, the three founding companies will incorporate HDR10+ technologies in all future Ultra HD movie releases, selected TVs, Ultra HD Blu-ray player/recorders, and other products.
“By bringing together know-how and technology from the three founding companies, HDR10+ has the potential to deliver considerable picture quality benefits to both viewers and creators alike,” said Toshiharu Tsutsui, director of Panasonic’s TV Business Division. “Accordingly, Panasonic anticipates wide support for HDR10+.”
It’s hoped that its workflow improvements for creators will encourage increased production of premium HDR content.
Amazon has already released its Prime Video HDR10+ catalogue that includes hundreds of hours of content including Prime Originals The Grand Tour, The Marvelous Mrs. Maisel and The Man in the High Castle.
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